Black Girls in Marketing
Welcome to BGIMU:
Black Girls in Marketing University
About BGIMU
At BGIMU, we're on a mission to create a space where Black women can build the marketing skills needed to thrive in today's fast-paced industry.
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Whether you're a current marketing student, a recent grad, or someone looking to transition into the field, BGIMU provides a comprehensive, hands-on learning experience to set you up for success.
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Our 6-week, self-paced virtual cohort is designed to not only teach core marketing principles, but to help you apply those concepts in real world experiences. You'll learn how to build your personal brand, create effective marketing strategies, and develop a standout digital portfolio all while being part of a supportive community of women who share your goals.
Tailored for Black Women
Hands-On Learning Environment
Community-Driven
We focus on the unique challenges and opportunities Black women face in the marketing industry.
Gain practical experience through assignments and portfolio-building activities.
Connect with like-minded women and build a network that lasts.
Curriculum OVERVIEW
WEEK
ONE
Marketing Foundations & Personal Branding
WEEK
TWO
Content Strategy & Campaign Planning
WEEK
FIVE
Strategic Growth & Scaling a Campaign
WEEK
THREE
Social Media Marketing Essentials & Influencer Strategy
WEEK
SIX
Wrap-Up & Portfolio Showcase
WEEK
FOUR
Marketing Analytics & Performance Tracking
Enrollment
INFORMATION
Eligibility:
This program is open to individuals who identify as Black women and fall under one of the following categories:
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College Students: You're currently studying marketing or have an interest in pursuing a career in marketing.
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Post-Grads: You've completed a degree in marketing or a related field, or you're interested in transitioning into marketing.
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Aspiring Marketers: You don't have direct marketing experience but are eager to learn and build a foundation for a career in the field.
Application Deadline:
This cohort will be held TWICE a year (Fall + Spring), with open enrollment for each session. Specific dates will be announced ahead of time, so stay tuned!​
TUITION:
$75
*BGIM "Marketing Mavens" and "Marketing Visionaries" receive a 10% or 15% discount
Cohort Size:
Only 12 participants will be selected each cohort to ensure a personalized and supportive learning environment
Who is eligible to join the BGiMU cohort?
The cohort is for Black women in college, post-grads with marketing experience or interest, or those wanting to learn marketing without formal experience.​
How much does the cohort cost, and are there any discounts?
The program costs $75, with 10% off for monthly BGiM members and 15% off for annual BGiM members.
How many participants will be accepted into the cohort?
Each cohort will accept 12 participants to keep it small, personal, and manageable.
When does the cohort start, and how often do you offer it?
The cohort runs twice a year in the Fall (September) and Spring (February).
Will I receive a certificate upon completion?
Yes, you will receive a certificate of completion at the end of the program!